TurnByTurn Driving School – SEO & UX Review

UX/UI Design & Development

I collaborated with TurnByTurn Driving School to improve their website’s SEO performance and user experience design.

I collaborated with TurnByTurn Driving School to improve their website’s SEO performance and user experience design. My role focused on enhancing visibility in search engines while ensuring the site provides a smooth, intuitive journey for prospective students looking for driving programs.

Project Type: Website Optimization (SEO & User Experience)

Tools for design: Google Webmaster, Google Analytics,

Stack used: SEO, HTML, CSS, PHP

Key Contributions

  • SEO Improvements: Conducted site review and applied best practices in on-page optimization—meta tags, headings, keyword placement, and content structure.
  • UX Layout Review: Suggested and implemented layout refinements for clearer navigation, stronger CTAs, and better content hierarchy.
  • Mobile Responsiveness: Ensured layouts were optimized for mobile users, improving accessibility for students on the go.
  • Content Alignment: Streamlined program details and service descriptions to improve clarity and conversion.

Outcome The project helped TurnByTurn increase online visibility and create a more user-friendly, conversion-driven website, making it easier for learners to explore courses and register with confidence.

Live website: https://turnbyturn.ca/

Homepage Design

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