HTML Email Design & Development

As part of the marketing team at Samsung SDS, I owned the end-to-end creation of responsive email campaigns

Samsung SDS Marketing

As part of the marketing team at Samsung SDS, I owned the end-to-end creation of responsive email campaigns:

Key Responsibilities:

• Designed visually compelling email templates aligned with brand guidelines
• Developed pixel-perfect, responsive HTML emails compatible with 30+ email clients
• Built modular templates for the marketing platform (Salesforce Marketing Cloud/ExactTarget)
• Implemented dynamic content logic for personalized blasts
• Conducted rigorous testing using Litmus/Email on Acid before deployment

Technical Highlights:

• Hand-coded HTML/CSS with table-based layouts
• Optimized for dark mode and accessibility (WCAG 2.1)
• Achieved 95%+ inbox render consistency
• Reduced production time by 40% through template systemization