Prairie Chocolate Co. branding and packaging

This is a comprehensive module for building a brand. The module will cover designing a logo using specifications and an understanding of branding components, developing company packaging, and producing print-ready promotional products to advertise Prairie Chocolate Co.

Project Overview:

Prairie Chocolate Co. Branding

Prairie Chocolate Co. is ready to launch their first ne w product and are looking for a new direction in their visual identity (they currently have don’t have any visual identity or branding).

Project Scope

• Want to develop a visual identity to include in developing new areas of business.
• Begins with developing a color scheme that is “bright and eye-catching” but “not too out-there”
• Want a logo that is “fun, whimsical” but yet “easily remembered”
• Emphasize Prairie Chocolate Co.’s

Design Process:

To develop a corporate logo for Prairie Chocolate Co., I created five sketches of different design ideas.

Finalizing the Logo:

During the initial development phase, I identified the design direction and promptly delivered the digital version of the finalized logo.

Packaging Design:

Once the logo is finalized, the next step is designing the packaging for the chocolate.

Social media visuals.:

Develop a visual social media campaign to promote the Prairie Chocolate Co. brand.