FTP Calgary – Landing Page Design & Development

I collaborated with TurnByTurn Driving School to improve their website’s SEO performance and user experience design.

I designed and developed this landing page for FTP Calgary, with the goal of creating a modern, responsive, and conversion-focused online presence. The design emphasizes clarity, visual hierarchy, and strong calls to action to engage visitors and drive event participation.

Project Type: Landing Page Design & Web Development

Design Tool: Figma

Stack: WordPress, HTML, CSS, PHP

Prototype: https://ftp-yyc-landing.vercel.app/

Key Contributions

• UI/UX Design: Created a clean, professional layout in Figma, aligning visuals with FTP Calgary’s brand identity.
• Custom Development: Implemented the design in WordPress using HTML, CSS, and PHP for flexibility and scalability.
• Responsive Design: Optimized layouts across desktop and mobile to ensure a seamless user experience.
• Content Structure: Designed sections for event highlights, speaker information, and registration flow with clear CTAs.

Outcome The project delivered a high-impact landing page that communicates FTP Calgary’s mission effectively, improves accessibility for participants, and serves as a scalable foundation for future updates.

Prototype: https://ftp-yyc-landing.vercel.app/